Could Kelly Ripa be my new BFF?

For this ‘momME-adventure’ or shall I say  ‘momME-inventor-adventure’, I changed things up a bit.  No daring physical feats in water or in the air for that matter.  This time, I laid even more on the line, my dreams.  Here why:

I got an email a few weeks back announcing that Kelly Ripa and her husband, so cute by the way, were producing a show on TLC for Women Inventors.  The open casting call would be held on June 9th – 10th and all women who show up would get a chance to give a 30 second product pitch.  If you knocked their socks off, you would then be invited to stay and give a 2 minute product demo which would be video taped!   What’s on the line you ask?  Those that they end up casting will not only make the show but they will have a chance to get their product sold on HSN!    I was more than syked because this opportunity was very timely.  I’ve been in the process of taking a product I created called, Mommy Mitten, to market for the past year and a half.  Could this be my golden ticket?Close up of Mommy Mitten

Here’s what transpired….

The plan was to go to the casting call on Tuesday, June 9th.  I had gotten word that Kelly Ripa was going to be making an appearance at noon that day.  I figured if I was going to do this, why not try to meet her as well.  The evening of June 8th rolls around and I had been practicing both my 30 second pitch and the 2 minute demo for my husband and was feeling pretty good about things when I went to bed.  Then in the morning, I started getting nervous and realized how badly I actually wanted this.  Although meeting Kelly Ripa would have been cool, I decided that one more day of prep was needed.  I was now committed to June 10th.

Me & Kelly at the casting

My mother in-law Rona (aka: Grandma RoRo), comes in on Wednesdays to hang out with Blakely, our 22 mth old so we asked her to come the night prior.  This way Jared (hubby, moral support, biggest fan, best friend) and I could get an early start.  We got to the DoubleTree Hotel on the East Side around 9:15 AM and headed to the room where all the aspiring female inventors were gathering.

This was so cool, I was actually here and doing this!   Jared made himself at home in the back of the room (thank god for Blackberry’s) and I started to mingle.  We were directed to line up soon after our arrival to register, get our mug shot taken and assigned a number which would be called when it was our turn to give our 30 second pitch.  Mine was #143.

As I waited, I met some really amazing women, saw some great inventions and some not so great.  Not sure who would want to buy a pair of water resistant, stain resistant & reversible panties, but hey you never know I guess.  There were some very interesting characters there as I am sure you can imagine.  Not quite the same type of crowd American Idol attracts, but interesting still the same.  Oh and I must give a shout out to the 3 or 4 nicely dressed transvestites who brought their wares for review.  I mean, it called for women inventors, so I guess they count right?

Number 143….shit that’s me!!!  Ok, deep breath.  I got a kiss from Jared and off I went into the room to lay it all out there.   I guess I did good because the fun, easy going guy that was vetting the 30 second pitches seemed to love what I said, so I got the GREEN TICKET!!!!

My GREEN Ticket!!

My GREEN Ticket!!

Wooo Hoooo!!  That meant I could stay to give my video taped 2 minute demo later in the day!  Wow, could this be happening???

4 hours, a turkey sandwich and about 5 bathroom trips later, my number was called yet again.  I went into the room with as much energy I cold muster without seeming annoying (or on something).  I was hoping it did not show that I was freaking out inside.  No time for nerves as they miked me up & asked me to test  it.  That is when, for better or for worse, I busted out with a little beat boxing.   Not what I had planned, but, oh well.   Then with cameras rolling, lights shining…… 3, 2, 1….

“Hi My name is Amy. I live in NY with my husband and 22 mth old daughter and I created a product called, Mommy Mitten…..”

Mommy Mitten on stroller

The 2 minutes flew by, they asked me a couple follow up questions and then…..I got a high five from the lady running the show!!  They said that I did great and Mommy Mitten was “a really great product, really great!”  Even the dude that was casting said he was a dad and he would use it in a heart beat!  OMG!  I guess they could have said that to everyone, but either way, it sure was a validating experience.  I left the room, collected my hubby and we headed to the bar hence the late night Tweet I sent out that evening :).

What’s next?  Well, the casting crew now heads to Chicago and LA and in 8 weeks, give or take, they will be contacting the women that have been selected.  If one they choose happens to be me and my Mommy Mitten, then I could be selling it on HSN!  At that point I think I could officially cash in my green ticket for that golden one.  For now, I will plug away on getting things finalized and ready for my official product launch set for the end of the Summer, just in time for Fall.  To keep me on track, my baby girl when asked what is going to send her to college, actually says “Mama Mitten!!”  No pressure there 🙂

Finger crossed and stay tuned.


11 Comments (+add yours?)

  1. Briana Link
    Jun 12, 2009 @ 20:02:14

    Wow Amy – this is truly amazing. I’m so impressed how you are really making this happen. I just know you’ll get selected for the show!! How could they not??! Glad I got to hear the Blakester talk about her meal ticket. You need to get that on video. Xoxo


  2. Angie
    Jun 12, 2009 @ 23:38:11

    That’s so cool! congrats and good luck!


  3. andrea
    Jun 13, 2009 @ 00:33:27

    I wish you the best of luck! this is great!


  4. Jen Geitz-Reed
    Jun 13, 2009 @ 11:46:37

    That is awesome Amy! I have a good feeling about this and can already envision you doing your thing on HSN!!!


  5. Amy Hanak
    Jun 15, 2009 @ 14:37:30

    Hi Amy! I’m Jen Geitz’s business partner and she forwarded this to me… Wow! This is really cool! Good luck to you and I will be sure to tell all my Mommy friends about the “Mommy Mitten”!


  6. Laurie
    Jun 23, 2009 @ 21:20:02

    I am trying out for the TLC/Kelly Ripa Invention show too. Your blog has really given me great insight as to what might expect. Can you tell me who the judges (were they famous?) were and how many people showed up (approximately)? Also, how many hours should I expect to wait if I arrive at 8:00 a.m. for the Chicago casting call? What is your Mommy Mitten? Will you share? My prototye is not perfect as I put it together myself. Did some ladies have “rough prototypes” that did not work perfectly? I sure hope so! I have alot of questions…thanks!


    • activeurbanmom
      Jun 25, 2009 @ 17:33:06

      Hi Laurie,
      I am really excited for you! The casting crew did not include anyone famous, at least on the day I went. They were very friendly and made me feel at ease. Since I went on day 2 of the NYC casting, I was given #143. That means that from the day prior up to when I registered thee were 143 people. There were many who came after me as well, so the total number I am not sure. Some did have rough prototypes, so do not feel as though that will hurt you. Bring your personality and energy and you will do great. Let me know how it goes. Good Luck!


  7. Jen Cannon
    Jun 27, 2009 @ 10:37:36

    Hi, Amy!! Okay, first of all, by total coincidence, Laurie, the poster above ended up sitting down right next to me in Chicago while we were waiting to head to the “30 second room”. It was just so incredible that out of all of those people (maybe 100?) she came over and sat down and we figured out quickly that we had both found your blog! I had such a blast there and while I feel like I did well (and could swear I saw the casting guy smiling out of the corner of my eye as I was giving my pitch) I have no idea what to expect. Don’t know if I told you this before, but my invention is a specialized cleaning tool – so – who knows what exactly they are looking for, but I do know it’s got to be a combination of a great product AND someone who can interact well with Kelly (OMG!)…how much fun would THAT be!!! So, for now I know that I have done all I can do and I will keep plugging away with my product. Wishing you (and all of us) all the luck and hoping to meet you during this great adventure! Waiting patiently for the phone to ring :)….
    Jen p.s. I became a fan of your FB page, have a great weekend!


  8. activeurbanmom
    Jul 03, 2009 @ 18:03:52

    Hi Jen, I cannot believe that you guys ended up sitting next to each other! I would love to connect with you both personally and stay in touch through this process. I am sure you nailed it and now we all just wait 🙂 Keep me posted!!


  9. Jen Cannon
    Jul 03, 2009 @ 18:18:32

    Thanks Amy! We’ve got to keep each other motivated at least. I am at that stage where I need to remind myself to keep moving forward in my process and try not to worry about being “chosen” or not…it’s hard not to think about though. Anyway – Laurie, also became a fan of your fb page…which seems like might be an easier way to get in touch. If you send me a message via fb I’ll write back with my cell. FYI – I spoke to a patent law atty. yesterday who told me about an upcoming meeting of the Inventors Association of Manhattan, of which he is the VP. Here is the link if you’re interested

    Anyway – yes, I would love to keep in touch!


  10. Flash
    Jul 06, 2009 @ 22:39:37



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: